Overview
Clinique Dentaire Port-Royal is a dental clinic open 7 days a week with one goal in mind - making high quality dental care accessible to newcomers and defavorized communities. Located in Montreal, the clinic required help rebranding their website to showcase their identity, build trust with their community and educate their patients about their available services. Their website was very static and did not contain a lot of information - there was no About page to showcase who they are nor a Services page to exhibit their services.
The main goal was to create a website that was not too overwhelming to their audience while keeping it interactive to offer a wonderful user experience. We designed the website using their brand colors, their desired typography and added pictures of the clinic to provide a clean interface that reflects their professionalism and trustability. We delivered a website that was modern, responsive and fully bilingual.
We wanted to make the customer experience as seamless and effortless as possible, so we implemented contact buttons at the top of the page and made sure to include appointment request forms on pages that would be frequently visited. We also made sure the website was interactive, and that every page was tied to another one to realize a user journey that made sense. The client was interested in the full Premium package which included SEO and blogs as well. We provided three blogs as per our package and came up with the metadata for every single web page.
Project Goals
Modernize the website’s visual identity
Showcase offered services and clinic background
Make the website interactive on desktop and mobile
Build a clean bilingual structure
Create mobile-first navigation
Make appointment requests and contacting the clinic effortless
Main Challenges
Poor content hierarchy
Visually outdated
Low trust/didn’t reflect the clinic properly
Need to balance medical professionalism with warmth
Too much information to present without overwhelming users
What We Delivered
Full bilingual website on Squarespace
Custom UI/UX
Pages display the clinic’s story, mission and values
Presenting a wide range of services clearly while keeping the interface simple
SEO-optimized structure through alt text
Blog articles page to enhance SEO